As a business owner who is into exportation, I’m sure you realize that exporting international products is one way to grow your business internationally. There are several ways to make your export products irresistible, and of course, you may have what works for you.
The fact is that there are common ways to get your product quite irresistible, I call them important yet ordinary. However, the list on this page consists of certain others you may likely easily overlook.
If you’re just beginning in exporting or if you’re already exporting but not getting the results you want, I have this to tell you – your products must be irresistible enough to keep you in business long enough.
While you may want to appeal to the majority of buyers, you also want to determine who is most likely to be buying your product.
Due to this, I decided to show you the exact same ways I and more than 250 other serious mini exporters use this same way to provide lots of irresistibility in order to generate more sales.
5 ways to make your export products irresistible
Have your export product tested by experts and users
A lot of people associate the idea of testing with quality control, but it can also help you understand how your product will be perceived by customers and in what contexts they will be used.
This is why we recommend that you have your product tested by experts, so as to identify flaws before they become a problem.
If you want to take things a step further and really get a feel for how your customers would use your product, ask them to test it out and give valuable feedback.
This can be done through surveys or even focus groups where users are given the opportunity to try out different versions of the same thing and share their thoughts on each iteration.
Focus on target market needs
To make your export products seem irresistible, it’s important to think about what your target market really needs and give them exactly that.
They won’t resist what they actually need especially when it is truly satisfying.
There are a few ways to get feedback from your target market. Ask them directly for their opinions, before or after they have bought your product.
Create a strong brand around your product
Branding is a way to define your product in the eyes of the consumer.
A strong brand will help you stand out from your competitors and become more memorable to buyers.
The first step to branding is defining what makes your product unique so that you can create an identity that’s easy for customers to remember. This means identifying its key characteristics, like quality or price point, as well as any feature sets or benefits it has over other products on the market.
You should also consider how you want people who purchase your products to feel when they use them—you could focus on making something fun and exciting, or even make it appear luxurious and high-end by using expensive materials (like gold) in its construction.
Read Also: Best Tips: How to Find Buyers for Export Products || Also See this: 7 Very Important Shipping Mistakes To Avoid When Importing to Nigeria
Build a website designed for eCommerce
An eCommerce website can be a powerful tool to entice customers and make your products irresistible. The goal of your website should be to give potential customers a reason to buy from you, not just a place for them to find more information about your product.
To build an effective eCommerce site, you want to make sure it’s easy to use. A cluttered or confusing website will deter customers from making purchases.
Give potential purchasers reasons why they should buy from you instead of from another company with similar products or services, such as lower prices or better customer service. Add testimonials, videos and other media showing how great your business is!
Make it easy for people who visit the site on their phone or tablet device (which are increasingly popular) by optimizing the site so it looks good on small screens and works well with touchscreens like those found on iPhones and iPads).
Localize and translate your product descriptions
It’s important to localize and translate your product descriptions. Localizing your products helps make them more relatable to customers in the target market. It also makes it easier for customers to find what they need since search engines prioritize local results.
Localized product descriptions can be translated into any language you want, but translation is only one part of localization.
Product descriptions should also be adapted for cultural differences (for example, words that mean “nice” in English may have a different meaning in German).
Translating into multiple languages can help ensure that your products are accessible to people who don’t speak English as a first language—and if you’re targeting global markets, making sure that all of your content is available in multiple languages is an important step toward scaling internationally and building brand awareness abroad.
Conclusion
For your export products to be appreciated by your buyers
